The NOOR course
Un online course, pas un document à lire. Seven modules to follow in order, with an exercise at the end of each — you only move on once you've passed the previous one, on your own product. Every idea is illustrated with an image we actually produced, with the prompt that made it and what it cost. The NOOR Guide is included.
OrderWhat you get
- Seven modules, an exercise to pass at the end of each
- The NOOR Guide inclus — pas en supplément
- Every example with its prompt and its real cost in credits
- Our layout templates, ready to fill in
- The grading script that gives a series its unity
- Which models to use, and the one not to pay 16× for
- The production calendar for a month of content
- Nothing to book, no calls: you go at your own pace
- Updates, for life
What you learn
One packshot, twelve visuals
The whole chain, from a product photo taken on a table through to twelve formats ready to post. It's the module that saves the most time, and the easiest to apply on day one.
- Getting a usable packshot with a phone
- Writing the concept before the first image
- Reformatting to 4:5, 9:16, 1:1 and banner without redoing everything
- Getting twelve visuals out for under two credits
The same face everywhere
The problem everyone hits on the third visual: the model's face changes. The two routes that work, the one that doesn't, and why — measured, not assumed.
- Elements: creating an identity, then calling it
- Training a face, and when it's worth it
- The route that overwrites your prompt — never take it
- Locking a character across thirty posts
Writing a concept, not a description
The rule that separates a product photo from a campaign: exactly one impossible thing, in a careful set, and nobody remarks on it. With the traps that cancel it.
- The structure of a concept, in one sentence
- Why an adjective never composes an image
- The difficulty budget: one hard constraint per image
- Twenty concepts already written, by category
The grade that makes a house style
What makes a man, a woman, an object and an animal look like they came from the same studio. It's neither the subject nor the framing — it's one identical processing pass over every image, and it's coded once.
- The five constants of a house style, everything else free
- Why a grade asked for in words isn't one
- Our processing script, delivered and commented
- The three-check test before you approve an image
In detail
It isn't the Guide, only longer
The €49 Guide explains the method. The course gives you the workshop : the templates, the grading script, the concepts already written, the calendar. These are our working files, not a simplified version.
Written by someone who produces every day
Every rule comes from a failed image, measured and fixed. The numbers are ours, the bad ones included: the 16 credits spent where 0.96 would have done, the grade that ranged from +40% to −68% across images.
The Guide is inside, not alongside
The NOOR Guide is part of the course. You don't buy it twice and you don't need to ask us anything before ordering — that's the whole point of a course: you follow it without us.
Who it's not for
If you want the result without doing it yourself, take the €149 trial: it's cheaper, and we do the producing.